The Blog

180Vita is delighted to announce a content partnership with InterTops and JuicyStakes poker which will see our media team create and distribute media content at the CAPT Velden European Poker Championship from the 18th - 25th July 2016, with a prize pool of over €700,000. Known as a summer health resort, Velden - the heartland of highlife and vacation fun - lies amid a breathtaking backdrop on the banks of Lake Wörther. Velden attracts its visitors with a huge range of sport activities, fun and entertainment and has a reputation as society- and party area, that’s why Velden is also called ‘Monte Carlo of the Alps’We're delighted to have established yet another content production and distribution partnership with a leading brand in iGaming, in conjunction with one of the World's leading live poker tours.…

eGaming Review (EGR), has voted 180Vita as one of their power affiliate's for 2016, the fourth consecutive year running. EGR are the gaming industry's most prestigious and well recognised magazine. They're also the official hosts of the coveted annual gaming awards event, the most esteemed of its kind in iGaming.180Vita COO Stewart Dunlop offered the following response to the vote; We're honoured to claim this independently judged 'power affiliate' status for the fourth year in a row, a feat which has only been accomplished by a very select few in the iGaming industry.…

180Vita is delighted to announce a partnership with Unibet, a World leading iGaming brand at the forefront of online poker since launching their new standalone product in early 2014.The partnership will see 180Vita creating, distributing and promoting live event content for the Unibet Open, Unibet's live poker tour brand.Unibet Poker are current sponsors of our OnlinePokerLeague.In addition to this commercial partnership, 180Vita will be sending its media team to the Unibet Open in Malta (Unibet's very own live poker tour), which takes place in May this year. The project will be to create and distribute exclusive content using our PokerTube media channel, boasting the World's highest reaching poker audience.Unibet Open is quickly emerging is one of the premier World poker tours, with more than 3 yearly events in the best destinations across Europe.

180Vita is delighted to announce outstanding progress in our internal social media department. The PokerTube Facebook page has grown to become the World's largest reaching poker page on Facebook, consistently yielding a Worldwide reach of over 20 Million people per week.Key Audience Statistics:20M+ Weekly Reach40,000+ Weekly Comments85,000+ Weekly 'Shares'7.5M+ Weekly Post Clicks24M+ Monthly Video Views180Vita has now established plans to partner with some of the World's leading poker companies and live events as they look to utilise the distribution potential of the page. Recent commercial partners include; Unibet Open, Titan Poker, InterTops, TonyBet Poker and Juicy Stakes Poker.

PokerVIP remains closely cemented in our hearts as the original flagship website of 180Vita. We're committed to keeping the design and functionality fresh, and continually improving the website for our valued members.The relaunch features major overhauls and key improvements to various areas of the website, including; Deals page, Forum, My Account Area, Strategy and Coaching videos.Our design team have worked tirelessly and meticulously to bring a more functional design, with the result being a beautiful new-look website whilst keeping the same structure and foundation our users have known for years.

180Vita has acquired a sizeable share in Poker.org, a leading poker affiliate brand which was sold for $1 Million in 2010, the highest price ever paid for a .org domain.180Vita will be responsible for all Poker.org operations, including an overhaul of the website design, community-based promotions and improving aspects of monetization and commercial partner relationships.It's another bold step forward for the company, as we continue to increase our dominant market share in the online poker industry.

We're delighted to announce the official launch of our latest new project - OnlinePokerLeague.com. Online Poker League (OPL for short) is comprised of more than 50 online tournaments played at over 10 poker rooms over the course of each season (which each last around 2 months).The project aims to fill a sizeable gap in the market - Where many independent live poker leagues have succeeded and flourished over the years, nobody has put together an online equivalent at a scale which creates excitement, competition and a real sense of community.OPL boasts a $10,000 seasonal leaderboard (of which you can expect at least 5 season per year) awarding points to players who finish highest in events, and over $25,000 in added prizes across the events. It continues our company trend of adding the best industry value to our loyal members.

180Vita is delighted to announce the launch of the Top 500 (formerly Top 200), the World's biggest poker affiliate rake race in the World, hosted on our flagship website PokerVIP.com.The launch means that we boast by far the biggest poker affiliate promotion in the World, adding to the prestige, class and alllure that the PokerVIP brand name carries.The race pays $55,000 cash each month to the top 500 highest raking PokerVIP members. It features over 17 partner poker rooms and includes players from over 50 different countries Worldwide.

After acquiring DocumentaryTube in late 2013, 180Vita is delighted to announce the relaunch of this industry leading website, featuring a new design which brings the site up to the highest industry standards.About DocumentaryTubeWe believe documentaries provide the best outlet for presenting important issues and experiences which may not reach mainstream media. Our goal is to provide you with the World's best platform for your Documentary viewing experience - Allowing you to discover the best documentaries that interest you, categorise your favourite content by playlists and have your say on meaningful documentaries and important issues.Over the past 20 years we've seen vast improvements in cinematic technology which make the creation of documentaries far more accessible than ever before, and with it, an explosion in the popularity and production of documentaries. Services like Netflix have brought documentaries into the mainstream public eye and they're in more demand than ever before.DocumentaryTube is dedicated to bringing you the best and latest in documentaries, completely free.

180Vita has completed the acquisition of Highroller.com from a private seller, adding another highly sought after domain name to our growing portfolio. The domain currently serves as the premier destination for online gamblers and casino enthusiasts. We offer strategy articles, bonuses and exclusive casino VIP offers.At Highroller we’ve signed up, deposited and tested almost every online casino and know our bonuses inside out.…

17 March 2015, Edinburgh, UK (Press Release) — iGaming super affiliate 180Vita today announced the relaunch of WeakTight.com, the world’s largest online poker hand sharing site and converter.The Scotland-based company acquired Weaktight in May 2014, and has spent several months redeveloping the site from the ground up and ensuring it sets the standard for poker hand sharing for years to come. Among the new features on the streamlined site is an HTML5 hand replayer, allowing users to review and study their play on almost any device.Ahead of the launch, 180Vita conducted a one-month Beta phase, during which time the company took on feedback from WeakTight’s users to ensure a well-rounded product.Players of all abilities can analyse their play for free by uploading their hand histories from more than 150 poker sites and 10 networks including iPoker, 888Poker, PartyPoker Full Tilt Poker and PokerStars. After uploading a hand, players are given a url which can be used to share replays of hands via social media.The easy-to-use new site allows users to sign up with their Facebook or Google+ account, making for easy social sharing and interaction, while it is fully compatible with leading tracking software such as Hold’Em Manager 3.“We think it is important for players to be able to share poker hands as widely as possible, which is why we have made social and mobile sharing such a huge priority,” said Jamie Nevin, founder of 180Vita.“While we were fans of WeakTight before the acquisition, in many ways it only scratched the surface.…

Few things make me happier than washing a greasy big mac with coke. For me, it’s a real reward – I know it’s unhealthy, but it just tastes great to me. It’s weird because I know to some other people (whose taste buds haven’t been wrecked by chemicals) it tastes exactly how it’s meant to – Like processed rubbisAnyway, there is a whole other reason I like McDonalds.…

Poker is dying. It’s not like it used to be.For the last couple of years, I have heard our competitors say this hundreds of times. When they are saying this, it’s not some kind of demoralisation tactic – It’s how they genuinely feel and I would be lying if I said these constant comments didn’t sometimes make me think: “Are we barking up the wrong tree here?” – Nobody wants to put all their effort into a rigged game, where it is impossible to prosper.…

In short, 2014 was the year where our revenue growth more or less flatlined, we invested more than ever into the business and 180Vita ceased to be the romantic startup story filled where the celebrations far outweighed the challenges.In no particular order, this post will cover some of my biggest mistakes as a founder in 2014:Employee DoubtSomeone once told me, that when you have a significant doubt about a member of staff you need to let them go right away. The more experience I have working together with all kinds of people, the more this statement rings true.Error: When sales calls were not being followed up, we were making no attempt to retain our users and being negligent all over the shop, I waited too long for things to change. In hindsight it was clear that no change was ever really going to happen and I cost the business by kidding myself that it would.Action Taken: Trial periods for new members of the team moving forward, and never to doubt my gut for such a long period of time.Improve our products, the revenue will followI thought that if we invested in improving our products, revenue would naturally follow.…

Anyone familiar with affiliation (sending a customer to a website and receiving a commission) typically think of price comparison sites or aggregators. Think of SkyScanner who compare flight prices or MoneySupermarket who do car insurance and lots of other things.It’s impossible to deny that these businesses are incredibly successful, but as an affiliate it’s important to ask yourself: Are we really helping our partners make more money?If we are not, we cannot expect our business to last forever. Our partners will eventually stop paying us, if they can achieve the same results without us.I am especially thankful to the online gaming industry as it taught us about why generating real value was so important, very early on.…

11 March 2015, Edinburgh, UK (Press Release) — Leading poker media hub PokerTube (www.pokertube.com) has launched native mobile and tablet apps for iOS and Android devices, giving poker fans the chance to watch all their favourite videos on the go.With the launch of the new apps, PokerTube is poised to become the best and highest quality source of poker news and media in the world. The apps are available for download from the iOS App Store, Google Play Store and Amazon App Store, and feature all the video and news content from the desktop site, as well as some special new features.Poker players who are interested in playing on a mobile or tablet platform will be able to access exclusive sign-up deals with some of the best poker sites around, while everyone who downloads the PokerTube mobile app will be able to access the PokerTube social wall – essentially a Facebook for poker players.“While many online poker rooms have spent years developing sophisticated mobile platforms, affiliates in poker – and in the wider igaming space – are yet to produce top quality products in this niche,” said Jamie Nevin, founder of PokerTube parent company 180Vita.“It can be a challenge, as you have to consider complicated elements around mobile tracking, geolocation, and displaying offers specific to different mobile devices. However it is a challenge we are more than capable of rising to with PokerTube.”Alongside the mobile app launches, 180Vita has significantly updated the PokerTube.com desktop site, with new features including a regularly updated PokerTube Leaderboard and a comprehensive tournament calendar.…

10 December 2014, Edinburgh, UK (Press Release) — Online poker media hub PokerTube is launching an exclusive 2015 calendar featuring poker host and model Natasha Sandhu.Poker players all over the world are familiar with Natasha, who has graced some of the biggest tournaments around with her stunning looks and burgeoning poker talent. She also teamed up with PokerTube over the summer to bring viewers updates on the World Series of Poker, direct from Las Vegas.The calendar features the model in a variety of different outfits, including an Easter Bunny for April and a Sexy Santa for December – the only way for fans to get their hands on a copy is by taking part in PokerTube.com’s Santa’s Sack promotion. Signing up to a new online poker room entitles participants to a free spin on the PokerTube slot machine, with a selection of prizes including free cash, poker money and of course a limited number of calendars.“I am really proud of the calendar and love the way it looks.…

30 October 2014, Edinburgh, UK (Press Release) — Christmas is coming early for PokerVIP players, with the world-renowned affiliate site giving away a huge $210,000 in prizes during its Winter Miracle promotion.The promotion is the largest ever rake race launched by an online poker affiliate during the winter months, and comes off the back of the tens of thousands of dollars given away each month since PokerVIP relaunched in August.As with previous PokerVIP rake races, the top 250 players will be rewarded for their play across a number of qualifying online poker sites, giving themselves the chance to earn a Christmas bonus. Players can climb the monthly leaderboard by accumulating VIP points for each dollar they rake at any of 15 PokerVIP-approved online poker rooms.The promotion will award a potential top prize of up to $22,000 for the overall winner, as well as all the high-end bonuses, rakeback and promotions to which PokerVIP members will already be accustomed.Full details of the PokerVIP Winter Miracle promotion can be found here. There are several ways for players to win, as the month-long series of races comprises:One $50,000 Mega Race with multipliers.…

Tipday, a free sports tipping brand from i-gaming and entertainment company 180Vita, has launched mobile apps for Apple and Android devices.Both apps allow users to predict match results and correct scores on thousands of football fixtures including all English Premier League and La Liga matches.Sports fans are rarely without their mobile phone while watching the game, and ever since launching Tipday has been part of our plan to cater to this by introducing a mobile-friendly product.Jamie Nevin, 180Vita founder.The intuitive nature of the Apple and Android Apps allows punters to get a feel for sports betting wherever they are and without spending a single penny.Points are awarded for each correct tip, tied to bookmakers’ odds and tipsters are able to “follow” the most successful tipsters and copy or challenge their predictions.Members can also sign up to real-money betting sites through Tipday, receiving specially tailored bonuses, once they are ready to make that transition.180Vita has also revamped the Tipday website and added a range of new features, including mini-leagues and the ability to create accumulator bets.Tipday is the latest 180Vita site to launch a full featured mobile version, with the company’s PokerVIP poker school already in the app store and PokerTube media hub optimised for Apple and Android devices.Get the Tipday app on iOS and Android.

UK based poker media and entertainment giant 180Vita has relaunched its flagship PokerVIP site (www.pokervip.com) with multi-language support and content from the brightest minds in online poker.PokerVIP, which launched as an English-language only product in 2008, is now the first poker educational site available in Thai and Serbian, while the complete version will also be available in Spanish, Portuguese, Russian and Chinese. The poker school will feature instructional videos for players of all abilities, meaning players can stick with PokerVIP as their game reaches new heights.The fresh new site is fully responsive, and accessible on all mobile and tablet devices, and offers players customised promotions for their specific country. Its relaunch will be accompanied by the biggest ever affiliate-based poker promotion – a worldwide monthly $50,000 rake race with the top 200 players paid out based on their play at more than 10 qualifying poker sites.PokerVIP takes care of the entire poker experience away from the tables, letting players take advantage of exclusive promotions and ensuring they have top coaches and essential learning resources at their disposal.…

4 June 2014, Edinburgh, UK (Press Release)UK-based poker media and entertainment company 180Vita has announced the launch of PokerTube Vegas, a project which promises to provide the best video and written coverage of this summer’s World Series of Poker.The Betfair-powered venture will offer exclusive interview content from the Rio Casino in Las Vegas, for what looks set to be the most exciting World Series ever. Experienced poker interviewers Laura Cornelius and Rikard Aberg will be joined by Natasha Sandhu, the newest member of the PokerTube team, for interviews, tournament coverage, and a look at the fun side of Las Vegas.Users will be able to follow every single bracelet event at poker’s most famous spectacle, with daily coverage of the world’s top pros including all members of Team Betfair. PokerTube Vegas will provide regular news updates as well as its extensive video content, as 180Vita looks to build on the success of its recent Irish Poker Open coverage.PokerTube Vegas will provide real time event updates, including key hands, chip counts and more, as well as unique bonus coverage from Team Betfair.…

13 May 2014, Edinburgh, UK (Press Release)iGaming media and entertainment company 180Vita has completed the acquisition of Weaktight.com, the world’s largest database of online poker hands.Weaktight boast more than 100,000 members, who have posted more than 6.6 million online poker hands between them, and the site will join 180Vita’s growing portfolio which already includes sites such as PokerVIP, Pokertube, Footballtube and newly launched sports tipping authority Tipday.The site, which launched in 2007, is visited by more than 5,000 poker players every day. It has multiple features including the world’s most comprehensive poker hand conversion tool, which lets poker players import hand histories and stats on opponents, and analyse individual hands or complete sessions to help improve their play.Weaktight supports cash games and tournaments across multiple poker sites and softwares, with players able to convert hand histories from poker analysis software such as Holdem Manager and PokerTracker. Among the new features planned by 180Vita are full social media integration, allowing poker players to log in using their Twitter, Facebook or Google accounts.“We have long admired what Weaktight has done to advance online poker, and first and foremost we want to ensure it continues to be regarded as the best at what it does,” said Jamie Nevin, founder of 180Vita.“We have some very exciting plans for Weaktight, and going forward we will work on integrating it into our portfolio of sites while keeping the features which have made it so popular with online poker players around the globe,” he added.The acquisition of Weaktight comes shortly after 180Vita relaunched its poker media hub Pokertube.com, with the site providing wall-to-wall coverage of the Irish Poker Open last month.…

We once again provided the live stream for the PaddyPower Irish open on PokerTube. Shown with hole cards on a half hour delay, the event was phenomenally successful with thousands of viewers over the weekend tuning in to eventually see Patrick Clarke emerge victorious.

25 March 2014, Edinburgh, UK (Press Release)180Vita, the owner of igaming media and entertainment sites such as Pokertube, Footballtube and PokerVIP, has entered the realm of sports tipping with its new free betting site Tipday.Tipday is now fully live after soft-launching earlier this year, and allows players to make predictions on thousands of sporting events from English Premier League football to NBA basketball.Players can earn points for correct tips, and enough successful tips can see them earn ‘expert’ status on their preferred sports, all without risking a single penny. For those who want to progress to real-money betting, Tipday also promotes the best available odds on each event from a variety of different sportsbooks.180Vita is confident that, as the site grows, it will be able to offer the world’s largest selection of sports betting tips in one place, with users able to pinpoint which tips have come from the most successful tipsters. Tipday will help users discover new tips and new sporting events to bet on, while giving them the chance to make some risk-free money with prizes for the most successful tipsters each month.To mark the launch, Tipday is giving the users with the most-shared betslips on Facebook and Twitter respectively two free tickets each to the Premier League football game of their choice.“With more and more people becoming interested in sports betting, we wanted to build the world’s largest sports tipping authority to help provide a fun and social way to learn how to make informed bets,” 180Vita founder Jamie Nevin said.“Sports fans love showing off that they know more than their friends, and Tipday lets them show off their expertise and sporting knowledge without having to risk any of their money.…

Following the success of the The Irish Open in 2013 on PokerTube, we are delighted to be partnering with PaddyPower to bring our members the 2014 edition of the tournament.Streaming exclusively over the weekend of 18th – 21st April, we will be showing live streams from the main event and will have up to the minute stats from the rest of the tournament.

18 February 2014, Edinburgh, UK (Press Release)Pokertube.com, the world’s largest free poker media portal, has relaunched with an eye-catching new site.In the most comprehensive revamp since the site was taken over by UK-based company 180Vita in 2012, Pokertube is now fully optimised for mobile, while its desktop site will offer live streaming of major tournaments from around the world including this year’s Irish Poker Open.Users can now access World Series of Poker broadcasts and classic shows such as High Stakes Poker on the move, as well as exclusive training videos and online tournament recaps.Pokertube has also added a new store, where members can buy training videos, poker books and everything else needed to help them improve their game.“Our team has put a huge amount of effort into the new Pokertube site and we can say with confidence that it is going to blow people away. We want Pokertube to be the go-to destination for every level of poker player, from those who want to improve their poker ability to those who want to watch their favourite players in action,” Jamie Nevin, 180Vita founder, said.Pokertube is just one part of 180Vita’s extensive portfolio of educational and entertainment sites, and more are set to follow in 2014.